Newspaper ad revenue at lowest level in over a decade
ALAN MUTTER:
Total newspaper advertising revenues fell by $3 billion in the first six months of this year to $18.8 billion, the lowest level in a dozen years, according to data published today by the Newspaper Association of America.
The record 14% sales plunge featured the first-ever drop in online sales. Interactive revenues slipped by 2.3% in the second quarter of this year to $776.6 million. For the entire first half, online sales rose a modest $35 million, or 2.3%, to a bit less than $1.6 billion.
The $3 billion decline in just six months is equal to 6.6% of the industry's total sales of $45.4 billion in 2007. READ IT ALL
